Three Proven LinkedIn Job Search Strategies That Will Make a Big Difference

By Wayne Breitbarth, Andersen Alumnus and CEO-Power Formula LLC (Author of “The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand and Job Search’)

Frustrated in your Job Search here’s three proven LinkedIn job search strategies that will make a big difference

1. Enable the Open to Workfeature on your LinkedIn profile

Lots of job seekers didn’t even notice when this feature became available a few years ago. If you’re one of those people, you better head to your settings ASAP and get this set up correctly. It won’t take more than five minutes.

You can choose five specific job titles and locations you’re interested in as well as the type of job (full-time, part-time, contract, etc.). And it’s your decision whether you show this information on your profile or hide it. Learn how to do it here.

2. Create LinkedIn Job Alerts for the right jobs and the right companies. You can now set specific job alerts for the companies you’re interested in and notify those companies’ recruiters that you’re interested. This capability showed up without much fanfare last year, and it’s a real game-changer.

This may take you ten minutes, but when you’re done you’ll begin receiving notifications for the right jobs (not just the jobs LinkedIn thinks are right for you), and recruiters at your target companies may actually reach out to you directly. Here is a LinkedIn article that will take you through the steps.

3. Add the right keywords in the right places on your LinkedIn profile

Simply put, LinkedIn is just one big database of people’s profiles (resumes on steroids). When recruiters and HR professionals are performing specific searches for people like you, they use keywords to narrow their searches to the very best candidates. These keywords are typically things like job titles, skills, schools, industries, etc. The search results they get from LinkedIn are in an order that LinkedIn calls “relevancy to the searcher.”

In order to get near the top of their searches, you have to be more relevant to them than the other people on the search results list. The easiest way to become more relevant is to add the right keywords (important words in job postings) to the right sections of your LinkedIn profile.

Based on my experience of working with thousands of job seekers over the years, placing those words in your Headline, Job Titles, and Skills sections will improve your position in the search results in just minutes.

There you have it—three simple LinkedIn steps that in just 30 minutes should improve your chances of being included on the short list of candidates who get an interview.

Wayne Breitbarth is a nationally recognized LinkedIn consultant, speaker, and trainer. I have helped more than 100,000 business people—from entry level to CEO—understand how to effectively use LinkedIn.

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