Why Intrapreneurship Is a Game-Changer—Even for Early-Stage and Mid-Sized Companies
By Louis Gump, Andersen Alumnus(1993-1996) , Author and partner in the Executive Operations practice at TechCXO
In recent conversations with CEOs, founders, and general managers, one theme keeps coming up: the urgent need for employees to think like owners. This mindset shift isn’t just good for the company—it creates lasting value for customers and fosters deeper engagement among team members.
This is where intrapreneurship comes in.
Many people assume intrapreneurship is primarily for large corporations. Think Ford’s launch of the Mustang, 3M’s creation of the Post-It Note, and Apple’s development of the iPhone. Those are legendary examples—but focusing only on them misses the bigger picture.
As Andersen alumni, we and our teammates have worked with many companies that have led their industries—and seen that this mindset applies far beyond the Fortune 500.
In truth, intrapreneurship applies across the spectrum of organizations. You don’t have to launch the next iPhone to drive meaningful innovation. And you don’t need to be Apple-sized to delight your customers.
One of the key findings from my research is that intrapreneurship thrives not just in Fortune 500 companies, but in organizations of all sizes. It nurtures a mindset of ownership and care—especially in growing firms ranging from a few million to a few hundred million in annual revenue. It’s equally relevant when a company is expanding geographically or launching new products and services.
Some of the most dynamic growth I’ve seen recently has come from:
- Technology services and SaaS firms
- A local insurance agency
- A wealth management practice
Each of these organizations is investing in inside innovation—creating structure, offering guidance, and empowering teams to take ownership.
I recently spoke with the CEO of a growing technology services firm known for its cutting-edge tech, creative problem-solving, and strong customer relationships. Despite solid momentum and a culture of empowerment, he remains hungry for growth. One simple but powerful initiative he introduced. A company-wide book club—using weekly chapter discussions to spark new ideas and put them into action immediately.
Especially today—with AI advancing at lightning speed—the power of a motivated, aligned team is more essential than ever.
Leaders can foster this kind of culture by:
- Empowering intrapreneurs
- Dedicating resources (even modest ones) for innovation
- Structuring for idea-sharing
- Modeling a growth mindset
When leaders actively support intrapreneurship, they unlock far more than new ideas. They increase retention, strengthen collaboration, and accelerate growth. The ripple effects are measurable: more adaptable organizations, more resilient teams, and a deeper sense of shared purpose.
Leaders of smaller organizations play a defining role in shaping culture. By championing intrapreneurship—through encouragement, resources, and the right structures—you create not only business growth but also long-term fulfillment for your team and yourself.
In the organizations that you care about, how are you supporting and empowering intrapreneurs today?
Louis Gump is partner in the Executive Operations practice at TechCXO, where he helps high-growth companies thrive as a fractional CEO/COO, strategic advisor, and executive coach. Passionate about elevating intrapreneurs worldwide, Louis is the author of the Amazon bestselling book The Inside Innovator: A Practical Guide to Intrapreneurship, which is available from Fast Company Press wherever books are sold.